An overview of Japanese companies exhibiting at Premiere Vision Paris, and Milano Unica
Sanbi production area Sanbi-chiku refers to the region spanning Okayama and Hiroshima prefectures, where many of Japan’s textile producers are concentrated. Kojima in Kurashiki city in Okayama prefecture has numerous apparel and sewing factories that produce uniforms for workers and
Materials with sports functions are garnering attention for use in various scenarios. Symbolised by athleisure, the trend of overcoming the barrier between fashion and sports is accelerating, and materials with sports functions are taking hold as regular clothing. These materials
Effectively using limited resources One of the criticisms aimed at the fashion business industry is the issue of mass disposal. While large-scale production keeps costs down, a business model that sells low-priced products to consumers generates massive amounts of unsold
Starting from the 2019 Autumn/Winter season, Seiren is supporting initiatives throughout the apparel industry to reduce excessive inventory utilising its in-house personal order brand, Viscotecs, make your brand (MYB). The Viscotecs digital production system offers the ability to produce orders
High quality and offering an excellent touch… the Japanese textiles incorporated into the apparel of global sports and luxury brands around the world are now facing a crisis. With soaring fuel prices, insufficient labour, logistical challenges, a perfect storm of
The knitting yarn maker Sawada will begin selling high-quality knitting yarn made using mohair as a product for autumn and winter. Dande is yarn made using kid mohair sheared from young angora goats, and is characterized by its high-quality lustre,
airCloset, Japan’s largest fashion rental company, recently launched shareCloset, a project to solve the issue of apparel disposal. It collects clothing no longer worn by customers, and reuses them by either sharing them or recycling them based on their condition.
The major department store Takashimaya started a project to train young sales staff at menswear sales floors to be “ikemen (cool, handsome men) models.” They learn the fundamentals of being fashion models, with the aim of raising their sales skills
I have no intention of proclaiming any simple idealism, but lately I have really been thinking that what we are able to sell in the end are “brands created even if it kills us”. Or, conversely, there are still many