I have no intention of proclaiming any simple idealism, but lately I have really been thinking that what we are able to sell in the end are “brands created even if it kills us”. Or, conversely, there are still many
124 posts by senken
Leading retailer BEAMS Co., Ltd. has embarked on a branding business for other corporations and products from other companies. Using the local subsidiary it has established in the United Kingdom, it has begun introducing products and contents made by Japanese
The Next-generation Brand AKIKOAOKI is Currently Attracting Attention in Tokyo Like COMME des GARÇONS and YOHJI YAMAMOTO in the past, and more recently TOGA and FACETASM, Japanese brands have grown to have a certain presence in Tokyo Fashion Week, and
“The Most Creative Designer Rankings” as chosen by prominent Japanese shops Balenciaga’s Demna Gvasalia and Sacai’s Chitose Abe continue to enjoy tremendous admiration as seen in the “designer rankings of the most creative, compelling designers of our time” chosen by
Creating a brand from recycled items – From 2018, JEPLAN, INC., an environmental venture, will begin designing and making clothing using recycled polyester textiles. They have received design offers from over 20 companies and brands for their T-shirt pattern, developed
SAWADA, which produces and sells knitting yarn, is developing yarn using Japanese paper, a uniquely Japanese material. Japanese paper, cut into extremely thin strips, is twisted with polyester into yarn to create a lightweight yarn. When this is woven in
Drawing Upon Their Superior Technology and Quality Japan’s production region-based textile manufacturers and processing factories are seizing the opportunities of exhibiting at the Milano Unica (MU) and Premiere Vision (PV) Paris in successive moves to launch full-scale exports to the
Addressing the Social Problem of Rising Medical Costs, etc. The Japanese fibre industry is putting effort into the development of “smart textiles,” due to the high expectations that have been placed on fibres as a technology that can further enhance
Growing Breadth of Business in the West Japanese textile manufacturing wholesalers’ development capabilities and their function of “always having stock on hand” are steadily taking root in Western markets. Progress is underway from luxury brands to medium and small brands,
From JFW-JC2017, PTJ Autumn/Winter 2018-19 The JFW Textile Fair is Japan’s leading textile event. The JFW JAPAN CREATION, a general textile fair, and Premium Textile Japan (PTJ), a textile business negotiation salon are set to be held jointly, bringing together