interview

The Next-generation Brand AKIKOAOKI is Currently Attracting Attention in Tokyo Like COMME des GARÇONS and YOHJI YAMAMOTO in the past, and more recently TOGA and FACETASM, Japanese brands have grown to have a certain presence in Tokyo Fashion Week, and

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“Do we need so many stores right now?” -United Arrows Senior Advisor Hirofumi Kurino The Harajuku Main Store will be renovated in September. It will be relaunched as the United Arrows flagship store merging the Women’s and Men’s halls. A

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Fashion chain WEGO CO., LTD. understands young people that like trends and is experiencing rapid growth as a result. The next goal is gaining fans even among those young people who are not into fashion. The company is carefully analysing

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Japanese Craftsmen and Their Artisanal Characteristics The allure of Japanese textiles lies in what the eye cannot see. Japanese craftsmen’s consistent attention to the smallest details mirrors the tendencies of the artisanal perfectionist. Their ability to navigate intricate and delicate

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“Recession Represents Opportunity Because it Reduces Competition”   Following on from its main brands Moussy and Sly, Baroque Japan’s struggling fast-fashion sector label Azul by Moussy is now showing signs of recovery, following adjustments made since autumn 2015. Sales in

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■Tireless evolution Yoshio Sadasue, CEO, Kamakura Shirts   It has been 50 years since I entered the apparel industry. When I joined Van Jacket Inc. in 1978 it was Japan’s top menswear company with annual sales of 45 billion yen.

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  Many in the fashion industry said the best show of Spring/Summer 2016 was VETEMENTS. The head designer, Demna Gvasalia has shown great energy and was appointed to the position of new artistic director of Balenciaga a few days after

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Fast Retailing Co., Ltd. is taking it to the next level with the development of its new business model. The keywords for the company are ‘globalization’ and ‘digitalization’ as it aims to become the number one in the world in

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mame (Maiko Kurogouchi) is entering an era of dramatic growth. It has been five years since the brand was established, and the number of domestic wholesalers that the brand is partnering with for the autumn/winter 2015-16 season has increased to

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Rei Kawakubo and COMME des GARÇONS have always tirelessly pursued never-before-seen fashions. Their creations have sought an unorthodox beauty that goes beyond mere prettiness to sometimes perplexion and even awe. Fresh concepts and novel beauty compel a transformation of values

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