Expanded Sales with Materials That Leverage Design and Processing
The Japanese companies that manufacture and wholesale textiles are intensifying efforts to accelerate exports to the European and American markets. Each of these companies has proactively exhibited at European textiles trade fairs for roughly the last five years. Expectations have grown for these materials, which boast various designs and had previously been absent from the European market, while the functionality unique to the Japanese stock was praised and the products established themselves. With this sense of expectation in the market, there was a palpable desire at the autumn/winter 2018-19 Première Vision, for the increased sale of these materials which are clearly individualised and differentiated, while exploiting design and processing technology.
Expanded design variation
Based on such a response to date, these companies’ offerings for next autumn-winter for the European and American markets make wider use of materials that focus on original Japanese design techniques, such as Jacquard, pleats, flocking and foil.
Toko Shoji
Line-up of jerseys with diverse designs,
including dual-layered Jacquard with circular knitted cotton
Toko Shoji Co., Ltd. has perfected an individualised jersey material. The company offers jerseys with a range of expressions, from Jacquard with a three-dimensional polyester double-knit with alternating messy and patterned design, and distressed-denim-like cotton and silk, to polyester that uses lame thread such that the view of the colour changes with the angle it is viewed at, and circular knitted cotton that is translucent thanks to dual-layered Jacquard.
The total number of jerseys presented, including wool and nylon ripple, fleece-lined meaty polyester stretch and other warm materials numbered around 150.
Uni Textile
Yarn-dyed, patterned cut Jacquard from cotton
Uni Textile Co., Ltd. exhibited a cut-Jacquard series using yarn-dyed cotton, promoting the freshness of the varied patterns, which are light and translucent, or have an uneven feel.
As well as developing light, lustrous, high-grade materials using lame and split yarn, the company has expanded the materials for the men’s line via cotton Jacquard. Uni Textile is increasing the variation in its offerings, including pleated designs cut to 1.5 metres, and is fully engaged in presenting products for the overseas market.
Kokka
Yarn-dyed material with a surface feel that goes with both Japanese or casual styles, incorporating uneven weave
The line-up of Kokka Co., Ltd. includes dungaree material with borderlines added in lame thread, to add a touch of elegance to its casual style, and yarn-dyed materials with a surface feel that incorporates an uneven weave, that can be used for both casual and Japanese looks.