4-3kThe situation is such that spiritual beauty is becoming a new value, while fashion is taking a break.

—Hiroyuki Kondo, President of MASH Holdings Co., Ltd.


Hiroyuki Kondo made this comment upon looking back on the fashion market in 2014.

“I feel that the values toward apparel held by women who walk on and near the forefront of trends are slowly changing.

These women have opened their eyes to organics and sportswear, and fashion has been stripped down to something less complicated. However, one reason for this is that new fashion is not being created.”