Promoting fashion textiles in Europe and America

In the last one to two years, Japanese trading companies have been strengthening their efforts to promote fashion textiles in Europe and America, with a desire to sell excellent made-in-Japan fabrics to the world. Companies have positioned Premiere Vision (PV) Paris, Milano Unica (MU), and the MUNICH FABRIC START (MFS) held in Germany as the primary channels for expanding the market for these fabrics.

YAGI’s Made-in-Japan Outerwear Fabric Earns Critical Acclaim

Soft and reasonably priced jacket fabric, made primarily with New Zealand wool

YAGI & Co., Ltd.’s made-in-Japan knit outerwear fabric series, Comfortable Outerwear, is a popular item among European and American buyers.

First exhibited at Premiere Vision (PV) Paris in February this year, the company’s booth was visited by 130 companies. Thereafter, it began to trade with apparel brands from the United States, Canada, France, the United Kingdom, Australia, and other parts of the world. The fabric was highly acclaimed for its uniquely Japanese processing and the precise launch of a luxury knit fabric to be used for outerwear.

The company broke into the European market through PV Paris and a textile exhibition in Milan organized by Italian retail agents. For the 2017/2018 autumn/winter collection, it unveiled 120 types of fabrics at PV Paris, including a New Zealand wool fabric with a soft finish for use in jackets, and a Russell-knit fabric with outstanding stretch for use in jackets and suits.

At the exhibition in Milan that it participated in June, the company was praised by brands such as Ermenegildo Zegna and Armani for its soft double jacquard in wool and cotton, and other products.

With a desire to create fabrics of even higher quality, it launched an original fabric brand, GOAT, starting with the 2017/2018 autumn/winter collection. It has selected knit fabrics for outerwear even more carefully than before, and branded them as quality fabrics that are produced with attention paid to the raw material, knitting, and processing. The basis of the brand is a focus on made-in-Japan products, and will only be available in Europe and America for the immediate future.